Optimus Visibility is a Edinburgh SEO and AI search agency. We help Edinburgh businesses rank higher on Google and get recommended in AI answers from ChatGPT, Perplexity and Google AI Overviews, so the right customers find you when they search.
An award-winning SEO agency for Edinburgh businesses
Optimus Visibility won the UK Enterprise Most Innovative SEO Agency Award for 2023. Being an Edinburgh agency means we see local search trends before most national firms do.
Why Edinburgh businesses need SEO and AI search visibility
Edinburgh is Scotland’s capital and one of the UK’s biggest financial services centres, with a busy tourism and hospitality sector, four universities and a growing technology scene. Add the Edinburgh Festival Fringe and the August crowds, and almost every local business is competing for the same searches.
Edinburgh searches are heavily seasonal and often local, from “solicitor Edinburgh” to “restaurants near the Royal Mile”. AI tools increasingly answer these questions directly, so being named in those answers matters as much as ranking.
Our SEO and AI search services in Edinburgh
SEO (search engine optimisation)
We audit your site, fix technical issues, improve your content and build the authority that helps pages rank for the searches Edinburgh customers actually use.
GEO (generative engine optimisation)
We structure your content so AI systems can understand, trust and quote it, using clear answers, structured data and consistent information about your business across the web.
AI SEO for ChatGPT, Perplexity and Google AI Overviews
We track where your business appears in AI answers, identify the gaps and optimise your site and wider online presence so you appear more often.
Web design that supports rankings
Rankings only help if your website converts. Where it supports your results, we also improve site speed, structure and design.
Industries we help in Edinburgh
We work with professional services, finance and fintech, hospitality and tourism, property, education, health and wellbeing, and technology companies. Each sector searches differently, so every campaign starts with your customers, not a template.
Working with Edinburgh businesses
Optimus Visibility is based in Edinburgh, so we understand the local market first-hand and are happy to meet in person. We also work with businesses across the UK, including Glasgow, Aberdeen, Dundee, London, Manchester, Birmingham, Leeds, Liverpool and Newcastle.
How our SEO and AI search process works
- Free audit. We review your Google rankings, technical health and AI visibility.
- Strategy. We agree priorities, keywords and a plan based on your goals.
- Optimisation. We fix, write and build, covering technical SEO, content, structured data and authority.
- Reporting. You get plain-English updates on rankings, AI mentions, traffic and enquiries.
Frequently asked questions about SEO in Edinburgh
Do you work with festival and tourism businesses in Edinburgh?
Yes. We plan SEO around Edinburgh’s seasonal peaks, getting pages ranking and AI-ready well before August festival demand and the Hogmanay rush.
How much does SEO cost in Edinburgh?
SEO in Edinburgh typically costs from a few hundred pounds a month for a small local business to several thousand for competitive sectors. The right budget depends on your competitors, your website’s condition and your goals. Our free audit gives you a clear recommendation before you commit.
What is the difference between SEO and GEO?
SEO helps your website rank in search results such as Google. GEO, or generative engine optimisation, helps your business get mentioned and cited in AI answers from tools like ChatGPT, Perplexity and Google AI Overviews. Strong content, trust signals and technical health support both.
How long does SEO take to work?
Most businesses see early movement within three months, with meaningful growth in enquiries typically between six and twelve months, depending on competition and how quickly changes are published.
