Optimus Visibility is a Dundee SEO and AI search agency. We help Dundee businesses rank higher on Google and get recommended in AI answers from ChatGPT, Perplexity and Google AI Overviews, so the right customers find you when they search.
An award-winning SEO agency for Dundee businesses
Optimus Visibility won the UK Enterprise Most Innovative SEO Agency Award for 2023. Dundee’s creative and technical firms are exactly the kind of innovative businesses we like to work with.
Why Dundee businesses need SEO and AI search visibility
Dundee, on the Firth of Tay, has reinvented itself around design and technology. The V&A Dundee opened in 2018, the city has a world-renowned games industry, and the University of Dundee drives a strong life sciences sector, helping a historic port city find a new identity.
Dundee’s audiences are often specialist: game developers recruiting talent, biotech firms seeking partners, visitors planning a culture trip. AI tools are increasingly where these audiences start their research.
Our SEO and AI search services in Dundee
SEO (search engine optimisation)
We audit your site, fix technical issues, improve your content and build the authority that helps pages rank for the searches Dundee customers actually use.
GEO (generative engine optimisation)
We structure your content so AI systems can understand, trust and quote it, using clear answers, structured data and consistent information about your business across the web.
AI SEO for ChatGPT, Perplexity and Google AI Overviews
We track where your business appears in AI answers, identify the gaps and optimise your site and wider online presence so you appear more often.
Web design that supports rankings
Rankings only help if your website converts. Where it supports your results, we also improve site speed, structure and design.
Industries we help in Dundee
We work with games and digital, life sciences, education, tourism and culture, retail and creative businesses. Each sector searches differently, so every campaign starts with your customers, not a template.
Working with Dundee businesses
We are based in Edinburgh and work with Dundee businesses remotely, meeting in person when it is useful. We also work with businesses across the UK, including Edinburgh, Glasgow, Aberdeen, London, Manchester, Birmingham, Leeds, Liverpool and Newcastle.
How our SEO and AI search process works
- Free audit. We review your Google rankings, technical health and AI visibility.
- Strategy. We agree priorities, keywords and a plan based on your goals.
- Optimisation. We fix, write and build, covering technical SEO, content, structured data and authority.
- Reporting. You get plain-English updates on rankings, AI mentions, traffic and enquiries.
Frequently asked questions about SEO in Dundee
Can you help games, tech and life sciences companies in Dundee?
Yes. We build visibility around your expertise so recruiters, investors and partners find you, both in Google and in AI answers.
How much does SEO cost in Dundee?
SEO in Dundee typically costs from a few hundred pounds a month for a small local business to several thousand for competitive sectors. The right budget depends on your competitors, your website’s condition and your goals. Our free audit gives you a clear recommendation before you commit.
What is the difference between SEO and GEO?
SEO helps your website rank in search results such as Google. GEO, or generative engine optimisation, helps your business get mentioned and cited in AI answers from tools like ChatGPT, Perplexity and Google AI Overviews. Strong content, trust signals and technical health support both.
How long does SEO take to work?
Most businesses see early movement within three months, with meaningful growth in enquiries typically between six and twelve months, depending on competition and how quickly changes are published.

