Edinburgh University Business School
Bringing an international finance conference to life through branding and video
Edinburgh University Business School brings together academic expertise and industry insight through events that connect finance professionals, researchers and thought leaders.
Optimus Visibility was commissioned to develop a visual identity and produce video content for the Annual Finance Conference, helping communicate the event’s standing and create a consistent identity across its promotional and event materials.
The project combined creative design and visual storytelling to give the conference a recognisable identity and engaging content that captured its people, ideas and atmosphere.
The Challenge
An international finance conference needs to communicate credibility, expertise and collaboration while standing out to an audience spanning academia and industry.
The event required a distinctive visual identity that could be applied consistently across its materials, alongside video content that conveyed the conference experience and highlighted the people contributing to it.
The challenge was to bring these elements together into a cohesive creative approach that reflected the event’s professional standing and supported its wider communications.
Our Approach
We combined brand development and video production to create a unified visual presence for the conference.
Developing a distinctive event identity
We created a logo and visual identity inspired by the conference’s focus on finance, research and academic excellence. The identity was designed to work across a range of applications, providing consistency throughout the event’s promotional materials and communications.
Producing engaging conference video
We planned, filmed and edited video content designed to capture the conference and showcase the people involved. Through considered storytelling and professional production, the videos helped communicate the event’s key themes, expertise and atmosphere.
Creating content for multiple touchpoints
We developed creative assets to support the conference’s communications across relevant digital channels and event materials. Bringing the visual identity and video content together helped establish a consistent presentation of the event.
The Impact
The project gave the Annual Finance Conference a cohesive visual identity and a collection of professional video assets to support its communications.
Key deliverables included:
- A bespoke visual identity for the conference
- Logo design aligned with the event’s academic and professional focus
- Professionally produced video content featuring conference participants
- Consistent creative assets for promotional and digital use
- Video storytelling that helped capture the event’s people, themes and atmosphere
The Result
Optimus Visibility brought together design and video production to support Edinburgh University Business School’s Annual Finance Conference with a clear, consistent and professional creative identity.
The project demonstrates how strategic branding and well-produced video content can help academic and professional events communicate their identity, showcase their expertise and create a lasting record of the experience.